Developing the Framework for Meaningful & Valuable Engagement on Twitter

by Brian Solis

Twitter represents a technology platform, sustaining ecosystem, and evangelical community that facilitate not only a behavioral transformation in how we communicate and define online relationships, but also represents a fundamental shift in how we listen, share, participate, and learn. For many, Twitter is the catalyst that is inspiring individuals and organizations to discover and observe the real-time conversations and activity that affect perception and influence action. While Social Media has existed well before Twitter, its innovative, instantly gratifying, and seductive spirit is forcing the evolution of networks and applications across the Conversation Prism and the Social Web.

The lessons and experiences that transpire on Twitter humanizes our voice, transforms how we discover and share information, and connects us to an extensive and empowering contextual network that serves as the foundation for education and inspiration.

At the very least, we’re learning that cultivating and sustaining relationships on Twitter is defined less by our ability to merely participate in conversations through unstrung updates and public @’s and instead, prized by the personality, wisdom, and value we invest into each tweet as well as spotlighting notable insights of those we follow.

Our education spans a lifetime as long as we believe we have something to learn.

On June 16 & 17, I’m joining Jeff Pulver to organize and host the 140 Characters Conference (#140Conf) in New York. The conference will explore the effects of Twitter on communications, relationships, celebrity, media, advertising, politics, and social good.

The #140Conf will indeed feature a cast of 140 characters who will individually share their unique experiences, theories, discoveries, and creations in a motivating and rousing forum. We will leave informed, encouraged, and united as we focus on a greater mission of helping and guiding our respective communities to a higher state of social literacy through enriching and meaningful engagement.

This is an exciting time in which we live and we’re truly looking forward to seeing your avatar in real life IRL at the #140Conf.

Register here.


Please fill out this online form if you are interested in showcasing your product or service at the conference.


There is a limited array of sponsorship opportunities to prominently showcase your brand at the event. Please contact me via email.


We are offering press access to working members of the media. Please visit the press page for further details.

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